Giving Tuesday Infused Over $800,000 into Participating Elgin Nonprofits
The #GivingTuesday movement hit the Elgin community in 2015 when Grand Victoria Foundation reached out to a segment of its grantees with a challenge—to participate in this national day of giving by fundraising online and secure new donors. The Foundation provided a 1:1 matching gift, up to $5,000, as an incentive for grantees to attain success in their efforts. The foundation also provided resources to help participants create online giving campaigns, something new for most agencies.
As the national #GivingTuesday campaign gained momentum and Forefront’s #ILGIVE promoted #GivingTuesday in Illinois, local grassroots efforts took off like never expected. And, the energy and commitment just kept growing!
In three years of #GivingTuesday, participating Elgin non-profits reporting to Forefront:
- Infused $805,542 into the Elgin community
- Increased total donations by 130%
- Increased new donors by 38%
- Launched ElginGives to take the movement to a new level
In 2017, alone, Elgin’s #GivingTuesday efforts raised $342,256 through 2,205 donors, with 706 being new donors. In addition, Elgin non-profits reported an increase in total donations of 130%, far surpassing the 20% increase in statewide giving through #ILGIVE. Our community’s tremendous generosity also shined through, with the average gift being $160 over the statewide average gift of $135.
Behind all of these numbers is a web of non-profit agencies dedicated to improving and enriching the lives of people throughout the Elgin area, and the supporters and partners that make their work possible. Sustaining all of these relationships is a new culture of philanthropy powered by the knowledge that we are stronger together, and there is opportunity for everyone at every level to affect change.
Enter ElginGives, a local answer to the national #GivingTuesday and statewide #ILGive movements. ElginGives was created to solidify and sustain the non-profit/Elgin community partnership, continue the #GivingTuesday movement in Elgin, and cultivate philanthropic relationships year-round. In its first year ElginGives was able to encourage 17 new non-profit agencies to participate in 2017’s #GivingTuesday.
As ElginGives looks toward this year’s big day, November 27, 2018, the team is looking at long-term ways to build on last year’s momentum. Leveraging the capacity that funding partners have built into individual organizations and the non-profit sector as a whole, ElginGives is positioned to have a great impact on its community this coming November.
In addition to supporting non-profits in their #GivingTuesday efforts, ElginGives seeks to engage the broader community and build new partnerships. “Our agencies have tremendous allies who are able to connect with entirely new groups of people,” says Christine Mitchell, non-profit leader and ElginGives committee member. “We want to bring what we consider ‘natural helpers’ together to brainstorm on ways that we can bridge throughout the community to create even stronger bonds and elevate #GivingTuesday to be foremost in people’s minds at year-end.”
For the Grand Victoria Foundation, ElginGives is an exciting evolution of how it hoped its #GivingTuesday initiative would build capacity throughout non-profits while uniting people from every aspect of Elgin’s community around the significance of relationships and philanthropic investments.
ElginGives launches activities this month to begin planning for November. Elgin non-profits can participate in workshops, share stories on the ElginGives website and social media pages, and receive recognition on the ElginGives website.
If you are a non-profit organization interested in joining ElginGives, or a community member interested in furthering the ElginGives movement, please email email@example.com.